Digital Strategy

Time to Mobile-ize!

I had the opportunity last week at Netroots Nation in Atlanta to get together with a bunch of amazing colleagues from Hustle, Mobile Commons, Color of Change, Working America, United We Dream and Everytown for Gun Safety to talk about my FAVORITE topic: Mobile Advocacy. The panel was called “Time to Mobile-ize! Mobile Tools for Digital and On-the-Ground Action.” The goal of the panel was to explain how mobile (SMS) outreach is truly accessible to organizations and campaigns, why it should be used, and how it could be integrated into their overall campaign strategies.

We covered:

  • Why Mobile?
  • Peer-to-Peer vs. Application-to-Person (Broadcast) Mobile
  • How you can use mobile
  • Best Practices
  • 4 Awesome Case Studies from Working America, Everytown for Gun Safety, United We Dream, & Color of Change.
  • Q&A

I definitely urge you to take some time to watch the full panel below:

Trouble viewing this video? Watch it here at Netroots Nation.