Important Changes to the Text Messaging Requirements in 2020

Posted Leave a commentPosted in Digital Strategy, Mobile

There is no denying that this year due to the confluence of the U.S. Census collection, the 2020 Election, and the COVID19 Pandemic the use of text messaging (SMS/MMS) as an outreach, fundraising, and marketing tool reached new heights. With this increase in text messaging nonprofit organizations, political campaigns, corporations, and scammers have drawn the […]

2020 Nonprofit Mobile Benchmarks

Posted Posted in Digital Strategy, Mobile

Today M+R released its 2020 Nonprofit Benchmarks. This is the third year that they have included substantial benchmarks on mobile messaging and texting (SMS/MMS). While they still don’t offer direct comparisons between broadcast (warm) and peer-to-peer (cold) texting, they do include a section with a few peer-to-peer benchmarks. Overall it is incredibly helpful data for […]

VIDEO: Take 5 for Digital Organizing

Posted Posted in Advocacy, Digital Strategy, Mobile

Take 5 for Digital Organizing: Sandi Fox from Tectonica Studios. This September, I had the opportunity to chat with Ned Howey at Tectonica Digital Campaign Solutions in Barcelona about digital organizing and the important role mobile tools play in how effective campaigns can be. Hope this interview gets you thinking about how to integrate mobile and text messaging […]

Nonprofit Mobile Benchmarks 2019

Posted Posted in Digital Strategy, Mobile

Every year M+R Strategies releases its Nonprofit Benchmarks Study and for the first time they’ve included text messaging and patch-through calling data in their findings thanks to their partnership with Upland Mobile Commons. Here are some of the topline findings: While mobile lists tend to be much smaller than email lists (on average, nonprofits had […]