There is no denying that this year due to the confluence of the U.S. Census collection, the 2020 Election, and the COVID19 Pandemic the use of text messaging (SMS/MMS) as an outreach, fundraising, and marketing tool reached new heights. With this increase in text messaging nonprofit organizations, political campaigns, corporations, and scammers have drawn the […]
Read more >Note: This blog post ONLY applies to broadcast SMS or Application-to-Person text messaging. It does not apply to peer-to-peer or one-on-one SMS. I’ve lost track of the number of times I’ve had to tell someone that sending broadcast text messages from a long code (ie. regular phone number) is a big no, no. Before we […]
Read more >More and more nonprofit organizations and campaigns are realizing they need to include mobile (SMS) text messaging in their digital and campaign strategies. There are two types of mass texting that can be utilized by your organization. Broadcast SMS has been around for 10+ years but didn’t begin to be utilized by major organizations and […]
Read more >Yes, the Trump Campaign has officially been blocked from texting via their peer-to-peer SMS program. Many of us in the digital organizing space have known for a while that the Trump Campaign and the RNC are bad actors within the text messaging space. When I lead mobile trainings I talk a lot about how bad […]
Read more >I’m constantly asked questions in my trainings about broadcast and peer-to-peer mobile messaging deliverability. So with the help of Twilio, I’ve done my best to answer some of these frequently asked questions about SMS/MMS filtering done by wireless carriers that can affect the delivery of your text messages. Filtering by Wireless Carriers is often done […]
Read more >Today M+R released its 2020 Nonprofit Benchmarks. This is the third year that they have included substantial benchmarks on mobile messaging and texting (SMS/MMS). While they still don’t offer direct comparisons between broadcast (warm) and peer-to-peer (cold) texting, they do include a section with a few peer-to-peer benchmarks. Overall it is incredibly helpful data for […]
Read more >Take 5 for Digital Organizing: Sandi Fox from Tectonica Studios. This September, I had the opportunity to chat with Ned Howey at Tectonica Digital Campaign Solutions in Barcelona about digital organizing and the important role mobile tools play in how effective campaigns can be. Hope this interview gets you thinking about how to integrate mobile and text messaging […]
Read more >Every year M+R Strategies releases its Nonprofit Benchmarks Study and for the first time they’ve included text messaging and patch-through calling data in their findings thanks to their partnership with Upland Mobile Commons. Here are some of the topline findings: While mobile lists tend to be much smaller than email lists (on average, nonprofits had […]
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