Over the last five years, I’ve noticed certain text messaging mistakes that are consistently made by organizations. It doesn’t matter if they’ve been running their mobile programs for several years or just launched one. Many of these groups aren’t instructed […]
Note: This blog post ONLY applies to broadcast SMS or Application-to-Person text messaging. It does not apply to peer-to-peer or one-on-one SMS. I’ve lost track of the number of times I’ve had to tell someone that sending broadcast text messages […]
When the 2016 Election results came in an era of resistance was ushered in. This era has been accompanied by marches and rallies every other weekend to fight for our communities, friends, and families. Events like the first Women’s March […]
Campaigns are continually looking for new ways to engage supporters and reach voters. In 2015, mobile data tracking firm Infomate’s International Smartphone Mobility Report found that the average American spends 26 minutes a day texting as opposed to six minutes […]
Mobile Fundraising Everyone seems to be talking about text messaging these days! With 95% of Americans owning a mobile phone, more of us are “meeting people where they are” by using mobile (SMS) as a vital component of an organization […]
Peer-to-peer mobile is the new kid on the mobile messaging block. But for many nonprofits, using any type of mobile (SMS) as a communications channel is still very new. Nonprofits and campaigns who are just beginning to start mobile programs […]
More and more nonprofit organizations and campaigns are realizing they need to include mobile (SMS) text messaging in their digital and campaign strategies. There are two types of mass texting that can be utilized by your organization. Broadcast SMS has […]
It’s hard to believe that I left Planned Parenthood one year ago to start and launch Smart As A Fox LLC. It’s been quite the journey. When I first began consulting I kept seeing a serious gap when it came […]
In the last week, we’ve had a few big updates on the political content and digital advertising front so we thought now would be a good time for a post with the information. There have been changes to both Twitter […]
Recently, I had the opportunity to join Michael Sabat from @Mssg on his Podcast, “The Chat Bubble.” I was able to give my perspective as a mobile strategy expert who has experience as both a client and now a consultant. […]
I recently did a website and content audit for my client and found myself recapping a lot of best practices that I’ve learned over the years. I always like to say your website is the doorway to your organization. While […]
It has been a whopper of a hurricane season, first with Harvey and now Irma. Plus two more storms, Jose and Katia are not far behind. Harvey recovery is still underway with non-profits and government entities collaborating on the ground […]
I had the opportunity last week at Netroots Nation in Atlanta to get together with a bunch of amazing colleagues from Hustle, Mobile Commons, Color of Change, Working America, United We Dream and Everytown for Gun Safety to talk about my FAVORITE topic: Mobile Advocacy. The panel was called “Time to Mobile-ize! Mobile Tools for Digital and On-the-Ground Action.” The goal of the panel was to explain how mobile (SMS) outreach is truly accessible to organizations and campaigns, why it should be used, and how it could be integrated into their overall campaign strategies.
This past Friday I was fortunate enough to have a conversation (and virtual tour) via Skype with POPVOX‘s Marketing Director Rachna Choudry, who along with co-founder Marci Harris, was recently highlighted in Fast Company’s – 25 Woman-Run Startups to Watch. POPVOX is […]
Obviously, today’s politicians see the Twitterverse as an asset, but there is still a disconnect in how it should be used. More than 70 members of Congress, including almost twenty sitting U.S. Senators, tweet. Candidates for public office, whether gunning for a position on the school board, state representative, or U.S. Senator use Twitter in a variety of ways – some more effective than others.
It all began with a tweet from a college friend – and so began our Twitter discussion on the role politicians should play within the greater Twitterverse, and how they may view their own roles as part of the greater […]
It all began with a tweet from a college friend: “Should Politicians follow all of their own followers? What do you think? Should mutual following be a priority for politicians on #twitter?” To which I responded simply – “No” and […]