More and more nonprofit organizations and campaigns are realizing they need to include mobile (SMS) text messaging in their digital and campaign strategies. There are two types of mass texting that can be utilized by your organization. Broadcast SMS has been around for 10+ years but didn’t begin to be utilized by major organizations and […]
Read more >It’s hard to believe that I left Planned Parenthood one year ago to start and launch Smart As A Fox LLC. It’s been quite the journey. When I first began consulting I kept seeing a serious gap when it came to accessing mobile technology, especially for small to mid-size nonprofits and campaigns who were often […]
Read more >In the last week, we’ve had a few big updates on the political content and digital advertising front so we thought now would be a good time for a post with the information. There have been changes to both Twitter and Facebook to improve their transparency and ensure that it’s clear who or what is […]
Read more >Recently, I had the opportunity to join Michael Sabat from @Mssg on his Podcast, “The Chat Bubble.” I was able to give my perspective as a mobile strategy expert who has experience as both a client and now a consultant. At nonprofits like Planned Parenthood and Vote.org I was given the opportunity to build mobile (SMS) […]
Read more >I recently did a website and content audit for my client and found myself recapping a lot of best practices that I’ve learned over the years. I always like to say your website is the doorway to your organization. While accessibility, navigation, and SEO are what help users find your website and content, in the […]
Read more >It has been a whopper of a hurricane season, first with Harvey and now Irma. Plus two more storms, Jose and Katia are not far behind. Harvey recovery is still underway with non-profits and government entities collaborating on the ground to support those in shelters impacted by the storm and to help build back up […]
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