5 Text Messaging Mistakes to Avoid

Digital Strategy

Over the last five years, I’ve noticed certain text messaging mistakes that are consistently made by organizations. It doesn’t matter if they’ve been running their mobile programs for several years or just launched one. Many of these groups aren’t instructed on or are simply not following basic best practices, while other mistakes exist from simply […]

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Mobile Fundraising

Digital Strategy

Mobile Fundraising Everyone seems to be talking about text messaging these days! With 95% of Americans owning a mobile phone, more of us are “meeting people where they are” by using mobile (SMS) as a vital component of an organization or campaign’s communications, fundraising, advocacy and field strategies. This year especially, we are seeing campaigns […]

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