5 Text Messaging Mistakes to Avoid
Over the last five years, I’ve noticed certain text messaging mistakes that are consistently made by organizations. It doesn’t matter
Warning: Don’t Send Broadcast SMS from a Long code.
Note: This blog post ONLY applies to broadcast SMS or Application-to-Person text messaging. It does not apply to peer-to-peer or
How to Integrate Mobile (SMS) into Your Events
When the 2016 Election results came in an era of resistance was ushered in. This era has been accompanied by
Mobile-ize Your Political Campaign
Campaigns are continually looking for new ways to engage supporters and reach voters. In 2015, mobile data tracking firm Infomate’s
Mobile Fundraising
Mobile Fundraising Everyone seems to be talking about text messaging these days! With 95% of Americans owning a mobile phone,
3 Best Ways to Use Peer-to-Peer Texting
Peer-to-peer mobile is the new kid on the mobile messaging block. But for many nonprofits, using any type of mobile
Mobile (SMS): Peer-to-Peer vs. Broadcast
More and more nonprofit organizations and campaigns are realizing they need to include mobile (SMS) text messaging in their digital
Smart As A Fox Mobile Messaging Official Launch
It’s hard to believe that I left Planned Parenthood one year ago to start and launch Smart As A Fox
Facebook and Twitter Ad Verification Updates
In the last week, we’ve had a few big updates on the political content and digital advertising front so we
How Nonprofits Should Approach Mobile Strategy
Recently, I had the opportunity to join Michael Sabat from @Mssg on his Podcast, “The Chat Bubble.” I was able