Peer-to-peer mobile is the new kid on the mobile messaging block. But for many nonprofits, using any type of mobile (SMS) as a communications channel is still very new. Nonprofits and campaigns who are just beginning to start mobile programs […]
More and more nonprofit organizations and campaigns are realizing they need to include mobile (SMS) text messaging in their digital and campaign strategies. There are two types of mass texting that can be utilized by your organization. Broadcast SMS has […]
It’s hard to believe that I left Planned Parenthood one year ago to start and launch Smart As A Fox LLC. It’s been quite the journey. When I first began consulting I kept seeing a serious gap when it came […]
Recently, I had the opportunity to join Michael Sabat from @Mssg on his Podcast, “The Chat Bubble.” I was able to give my perspective as a mobile strategy expert who has experience as both a client and now a consultant. […]
It has been a whopper of a hurricane season, first with Harvey and now Irma. Plus two more storms, Jose and Katia are not far behind. Harvey recovery is still underway with non-profits and government entities collaborating on the ground […]
I had the opportunity last week at Netroots Nation in Atlanta to get together with a bunch of amazing colleagues from Hustle, Mobile Commons, Color of Change, Working America, United We Dream and Everytown for Gun Safety to talk about my FAVORITE topic: Mobile Advocacy. The panel was called “Time to Mobile-ize! Mobile Tools for Digital and On-the-Ground Action.” The goal of the panel was to explain how mobile (SMS) outreach is truly accessible to organizations and campaigns, why it should be used, and how it could be integrated into their overall campaign strategies.