Campaigns are continually looking for new ways to engage supporters and reach voters. In 2015, mobile data tracking firm Infomate’s International Smartphone Mobility Report found that the average American spends 26 minutes a day texting as opposed to six minutes […]
Everyone seems to be talking about text messaging these days! With 95% of Americans owning a mobile phone, more of us are “meeting people where they are” by using mobile (SMS) as a vital component of an organization or campaign’s […]
Peer-to-peer mobile is the new kid on the mobile messaging block. But for many nonprofits, using any type of mobile (SMS) as a communications channel is still very new. Nonprofits and campaigns who are just beginning to start mobile programs […]
More and more nonprofit organizations and campaigns are realizing they need to include mobile (SMS) text messaging in their digital and campaign strategies. There are two types of mass texting that can be utilized by your organization. Broadcast SMS has […]
It’s hard to believe that I left Planned Parenthood one year ago to start and launch Smart As A Fox LLC. It’s been quite the journey. When I first began consulting I kept seeing a serious gap when it came […]
Recently, I had the opportunity to join Michael Sabat from @Mssg on his Podcast, “The Chat Bubble.” I was able to give my perspective as a mobile strategy expert who has experience as both a client and now a consultant. […]