*** UPDATE on 10/1/21 *** Due to pressure placed on TMobile by non-profits and political organizations ahead of the 2021 election, they have postponed the Oct. 1 deadline for both the $50 fee per campaign and filtering or blocking of non-registered traffic. There is no new deadline at this time. Despite this, it is still […]
When 10DLC (10-digit-longcodes) for text messaging was launched by AT&T and TMobile a ranking mechanism called “Trust Score†was introduced, along with the “Campaign Registry†which became the oversight authority brands and campaigns needed to register with. When an organization registered with the Campaign Registry they would be assigned a trust score which would dictate […]
Sandi Fox of Smart as a Fox recently joined Henri Makembe of Do Big Things for their video series Do Big Talks, to discuss text messaging and organizing. In the episode, we cover P2P, 10DLC, A2P, the FCC, and more. Don’t worry, we explain these acronyms during our conversation. Text messaging, or mobile (SMS), is […]
This Spring, M+R released its 2021 Nonprofit Benchmarks. This is the fourth year that they have included substantial benchmarks on mobile messaging and texting (SMS/MMS). While they still don’t offer direct comparisons between broadcast (warm) and peer-to-peer (cold) texting, they do include a section with a few peer-to-peer benchmarks. Overall it is incredibly helpful data […]
As many of you have already heard there are some major changes happening in the texting industry, with carriers implementing and enforcing new rules and requirements for organizational texting from a local phone #, also known as long code or 10DLC (10-digit Longcode). This article is a follow-up to 10DLC Could Signal the End of […]
Don’t completely panic about P2P texting yet, I did use the word “could†for a reason. That being said you should be prepared for anything. The CTIA, the industry association and regulatory body for the mobile carriers (At&T, Verizon, TMobile, et al) is signaling that all private entities, which includes campaigns and nonprofit organizations need […]