2021 Nonprofit Mobile Benchmarks Report

Posted Posted in Digital Strategy, Mobile

This Spring, M+R released its 2021 Nonprofit Benchmarks. This is the fourth year that they have included substantial benchmarks on mobile messaging and texting (SMS/MMS). While they still don’t offer direct comparisons between broadcast (warm) and peer-to-peer (cold) texting, they do include a section with a few peer-to-peer benchmarks. Overall it is incredibly helpful data […]

Important Changes to the Text Messaging Requirements in 2020

Posted Posted in Digital Strategy, Mobile

There is no denying that this year due to the confluence of the U.S. Census collection, the 2020 Election, and the COVID19 Pandemic the use of text messaging (SMS/MMS) as an outreach, fundraising, and marketing tool reached new heights. With this increase in text messaging nonprofit organizations, political campaigns, corporations, and scammers have drawn the […]