I’m constantly asked questions in my trainings about broadcast and peer-to-peer mobile messaging deliverability. So with the help of Twilio, I’ve done my best to answer some of these frequently asked questions about SMS/MMS filtering done by wireless carriers that can affect the delivery of your text messages. Filtering by Wireless Carriers is often done […]
Today M+R released its 2020 Nonprofit Benchmarks. This is the third year that they have included substantial benchmarks on mobile messaging and texting (SMS/MMS). While they still don’t offer direct comparisons between broadcast (warm) and peer-to-peer (cold) texting, they do include a section with a few peer-to-peer benchmarks. Overall it is incredibly helpful data for […]
Take 5 for Digital Organizing: Sandi Fox from Tectonica Studios. This September, I had the opportunity to chat with Ned Howey at Tectonica Digital Campaign Solutions in Barcelona about digital organizing and the important role mobile tools play in how effective campaigns can be. Hope this interview gets you thinking about how to integrate mobile and text messaging […]
Every year M+R Strategies releases its Nonprofit Benchmarks Study and for the first time they’ve included text messaging and patch-through calling data in their findings thanks to their partnership with Upland Mobile Commons. Here are some of the topline findings: While mobile lists tend to be much smaller than email lists (on average, nonprofits had […]
Over the last five years, I’ve noticed certain text messaging mistakes that are consistently made by organizations. It doesn’t matter if they’ve been running their mobile programs for several years or just launched one. Many of these groups aren’t instructed on or are simply not following basic best practices, while other mistakes exist from simply […]
Note: This blog post ONLY applies to broadcast SMS or Application-to-Person text messaging. It does not apply to peer-to-peer or one-on-one SMS. I’ve lost track of the number of times I’ve had to tell someone that sending broadcast text messages from a long code (ie. regular phone number) is a big no, no. Before we […]