When 10DLC (10-digit-longcodes) for text messaging was launched by AT&T and TMobile a ranking mechanism called “Trust Score†was introduced, along with the “Campaign Registry†which became the oversight authority brands and campaigns needed to register with. When an organization registered with the Campaign Registry they would be assigned a trust score which would dictate […]
This Spring, M+R released its 2021 Nonprofit Benchmarks. This is the fourth year that they have included substantial benchmarks on mobile messaging and texting (SMS/MMS). While they still don’t offer direct comparisons between broadcast (warm) and peer-to-peer (cold) texting, they do include a section with a few peer-to-peer benchmarks. Overall it is incredibly helpful data […]
I’m constantly asked questions in my trainings about broadcast and peer-to-peer mobile messaging deliverability. So with the help of Twilio, I’ve done my best to answer some of these frequently asked questions about SMS/MMS filtering done by wireless carriers that can affect the delivery of your text messages. Filtering by Wireless Carriers is often done […]
Over the last five years, I’ve noticed certain text messaging mistakes that are consistently made by organizations. It doesn’t matter if they’ve been running their mobile programs for several years or just launched one. Many of these groups aren’t instructed on or are simply not following basic best practices, while other mistakes exist from simply […]
Note: This blog post ONLY applies to broadcast SMS or Application-to-Person text messaging. It does not apply to peer-to-peer or one-on-one SMS. I’ve lost track of the number of times I’ve had to tell someone that sending broadcast text messages from a long code (ie. regular phone number) is a big no, no. Before we […]
Mobile Fundraising Everyone seems to be talking about text messaging these days! With 95% of Americans owning a mobile phone, more of us are “meeting people where they are†by using mobile (SMS) as a vital component of an organization or campaign’s communications, fundraising, advocacy and field strategies. This year especially, we are seeing campaigns […]