Say Goodbye to the 10DLC Trust Score

When 10DLC (10-digit-longcodes) for text messaging was launched by AT&T and TMobile a ranking mechanism called “Trust Score” was introduced, along with the “Campaign Registry” which became the oversight authority brands and campaigns needed to register with. When an organization registered with the Campaign Registry they would be assigned a trust score which would dictate […]

2021 Nonprofit Mobile Benchmarks Report

This Spring, M+R released its 2021 Nonprofit Benchmarks. This is the fourth year that they have included substantial benchmarks on mobile messaging and texting (SMS/MMS). While they still don’t offer direct comparisons between broadcast (warm) and peer-to-peer (cold) texting, they do include a section with a few peer-to-peer benchmarks. Overall it is incredibly helpful data […]

5 Text Messaging Mistakes to Avoid

Over the last five years, I’ve noticed certain text messaging mistakes that are consistently made by organizations. It doesn’t matter if they’ve been running their mobile programs for several years or just launched one. Many of these groups aren’t instructed on or are simply not following basic best practices, while other mistakes exist from simply […]

Mobile Fundraising

Mobile Fundraising Everyone seems to be talking about text messaging these days! With 95% of Americans owning a mobile phone, more of us are “meeting people where they are” by using mobile (SMS) as a vital component of an organization or campaign’s communications, fundraising, advocacy and field strategies. This year especially, we are seeing campaigns […]