Tag: mobile messaging

Digital Strategy, Mobile

Say Goodbye to the 10DLC Trust Score

When 10DLC (10-digit-longcodes) for text messaging was launched by AT&T and TMobile a ranking mechanism called “Trust Score” was introduced, along with the “Campaign Registry” which became the oversight authority brands and campaigns needed to register with. When an organization registered with the Campaign Registry they would be assigned a trust score which would dictate […]

Digital Strategy, Mobile

2021 Nonprofit Mobile Benchmarks Report

This Spring, M+R released its 2021 Nonprofit Benchmarks. This is the fourth year that they have included substantial benchmarks on mobile messaging and texting (SMS/MMS). While they still don’t offer direct comparisons between broadcast (warm) and peer-to-peer (cold) texting, they do include a section with a few peer-to-peer benchmarks. Overall it is incredibly helpful data […]