Category: Digital Strategy

Digital Strategy, Mobile

Time to Mobile-ize!

I had the opportunity last week at Netroots Nation in Atlanta to get together with a bunch of amazing colleagues from Hustle, Mobile Commons, Color of Change, Working America, United We Dream and Everytown for Gun Safety to talk about my FAVORITE topic: Mobile Advocacy. The panel was called “Time to Mobile-ize! Mobile Tools for Digital and On-the-Ground Action.” The goal of the panel was to explain how mobile (SMS) outreach is truly accessible to organizations and campaigns, why it should be used, and how it could be integrated into their overall campaign strategies.

Digital Strategy

Is social media, just a fad?

Sometimes when you are entrenched or involved in something you can think its bigger than it is, but this is not the case with social media as whole. Social media has changed the dynamic of how our society interacts, receives and transfers information. This YouTube video does an extremely good job of using statistics to […]

Digital Strategy, Political Thoughts

A Politician’s Role in the Twitterverse: Megaphone vs. Telephone

Obviously, today’s politicians see the Twitterverse as an asset, but there is still a disconnect in how it should be used. More than 70 members of Congress, including almost twenty sitting U.S. Senators, tweet. Candidates for public office, whether gunning for a position on the school board, state representative, or U.S. Senator use Twitter in a variety of ways – some more effective than others.